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LG’s Turnaround in the Making


I was first a Palm, then Blackberry user for quite a while. I then was an iPhone user for 7 years. It was around this time I started getting queries on Android and since I am a major believer in Open Systems I was intrigued. However, I realized I need to immerse myself in Android to write competently about it. The market had gone through some gyrations by this point and Android was starting to look like a mature OS.

All I needed was the phone as I wanted to see how well I could blend it into a Mac system and continue to work productively. It’s hard to say but I think I was entering the market when this was a very viable option. You might ask though why use an Android when the IOS smartphone worked well with its brethren.

On Choice, Option and Diversity at a very affordable cost Made Sense

Closed systems are simply that; closed to external providers being able to logically link into the environment either due to proprietary protocols or proprietary links making it difficult but not impossible. Let’s assume that the links are there; what other drivers are there for doing this. You could answer by saying choice, superior product or most importantly price. Price is what can make this a good solution.

This is far from the first time open systems has reared it’s some would say ugly head. In companies today, unlike the past, users are encouraged to use their own devices. If you can step into a team meeting with your iPhone or Android and emerge with the identical set of inputs there is no room for alarm. Team members can work with each other transparently without even thinking I wonder what so and so is using.

Software has become the be all and end all of a true open system solution. Can it be done. Absolutely. The trade-offs to the company in terms of costs are either savings, low or negligible. Users don’t have to be trained and the results of something should be non-significant. In a large corporation, for assurances purposes, I.T. usually has to sign off on that part of your solution.

Android Phones of Merit

Since Android is an open systems platform, it is available from numerous suppliers including Google. I would say your major players though in terms of price to performance and support represent a small section of the market which is what I’ll be concentrating on. Where it comes to corporations they are looking for a lot of bang for their buck as they tend to order in mass quantities 0nce a phone has passed the requirements. A government order can be a significant order once the go ahead is given.

The phones of significance are:

  • Samsung
  • Google (HTC)
  • Blackberry
  • LG

In terms of the Blackberry, let’s put this to the side knowing that it has a history of high security. These other phones vary in terms of their security protocols primarily driven by Google. Google issues security updates on a regular basis which should be added to the phone.

If you are driven by an IOS Platform and integration is the Norm then…

IOS takes care of the background security features as they are released. They are made available quickly and thus an IOS phone tends to be on top of this.

In terms of Android, the ballgame is different. Y0u might be up to date as fast as a Google phone or not. It is a wise idea in a corporate environment and I would say any environment to ensure speed of updates and that goes for your platform. It simply could be a matter of seconds between having a healthy bank account and one that has mysteriously subtracted a pile of money. You want to protect yourself and your company to the degree that is possible. The better the phone, the more secure it is likely to be. Blackberries are known to be highly secure however, do not think of this as the norm. Yet, the better the phone, the better the security.

LG’s four Phones of Merit

Now let’s look at the phones from LG that are playing well In the Evolving Android Space. When the LG G5 came out people were quite excited about its modularity. The reality did not live to the promise and honestly LG just about lost it. There are too many fine phones that exist and f0r some they count once and then that’s it.

However, in the LG space there was a critical and defining moment that brought them from the edge of extinction to probably one of the finest phones on the market today. LG was the first to introduce and 18 x 9 aspect ratio that essentially redefined the panels of all phones. Not only were they the first to market with this aspect ratio, the phone they delivered received nothing but rave reviews. It was a delight to work with. It was a delight to hold and use. It did nothing less than redefine the whole user experience. Although it was not AMOLED its colour accuracy was considered almost as good as that of AMOLED Androids.

The others followed suit fast and I mean very fast. It made a difference. The one thing that might have held the device back was its use of the Snapdragon 821. The competition was using the Snapdragon 835 available when they finally made it to market.

This a long with a very poor distribution channel eroded markedly the significance of what LG did. However, the LG G6 can still be had on say Amazon and for a very good price. However, before you consider leaping there, there’s two other phones that one should keep an eye on.

The LG V30: Underrated

The LG V30 is a premium quality phone that matches the iPhone X in numerous ways. Its POLED panel is as good as it gets. The LG V30 is an excellent phone for storing images and you name it up to 256 gigs. It uses the Snapdragon 835 providing a very fast and smooth interaction with the phone. Finally, the feel of the phone is superb. This is a high quality product using a 6” screen.

The colour accuracy is well defined. It is not a lot more money than the LG G6 but from a subjective perspective it is.

The LG G7

Currently LG’s flagship product, this was just released. Unlike the G6 which appeared from the specs to be under-rated but over performed, the specs of the G7 are full on. Equipped with a Snapdraggon 545, the unit runs buttery smooth.

It has a six inch panel and although it is not AMOLED, people are impressed with its colour accuracy. It is also extremely bright. It can be pushed to 1000 nits in sunshine making it fully readable for 3 minutes.

This phone competes with the best of the Androids but its camera system sets it apart. The two lenses it uses gives it both stunning wide angle plus normal shots. After using this it is hard to go back.

The phone, like the G6 is of premium build quality. There is nothing missing yet it will cost you quite a few less dollars than the iPhone X and that if some other premium Samsungs. If your software requirements absolutely push you to the iPhone you might want to consider the G7.

The LG V40: Not here yet but it’s on its Way

Finally, I’d like to draw your attention to the LG V40 which is just around the corner in terms of its being released. Slated to have the latest technologies available it sounds like it’s going to be a beast. I highlight this for the purposes of awareness solely. However, as you can see it is yet one more step a long the road. It is well worth knowing what’s coming in case you feel it is more suitable to your needs.

The LG Rivals if not surpasses the iPhone

There is no need to think that you’re trapped in the Apple ecosystem with today’s paths to open systems. It is more than possible to integrate the LG series of phones nicely with your primary Mac environment. With that said, you can end up with the best of both worlds. The music system is superior on the LG as is the camera system. Finally, the full screen experience of the LG V30 makes an incredible difference. There is no notch to encumber the viewing experience.

I am not here to knock the iPhone as it set the road to this path. However, I think it is unfortunate if people feel they are locked in. Apple doesn’t. In some cases, if you want no fuss or muss, you might be. However, if you’re prepared to integrate your Android, something which is fully doable, you can have as good a phone if not better for less money.

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