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Vision and Reality

by Kerry Dawson

At WWDC Apple outlined what was a very sound vision for their future direction. Today we’ll see if reality and the vision line up. If they do the path forward is looking exceptionally promising. Apple’s vision at WWDC 2013 was, in my view, brilliant. Often such things though fail at execution. However, Apple has always been a fantastic company at execution. The proof is in the pudding so to speak.

We saw a lot delivered at WWDC. A new, critically acclaimed MacBook Air. A new, utra modern Mac Pro and to round out the announcement, new WIFI base stations capable of operating at much higher speeds using the new AC standard. All of this was by no means met with anything less than resounding enthusiasm. However, the best is probably to come and we shall see in a few minutes today.

Today we are Likely to see Vision and Reality Meet

The delivery of the vision that Apple expounded upon at WWDC (see ”A WWDC that Promises and Delivers“) will more than likely truly be met in today’s announcement. Today is not just about announcing a new iPhone and possibly an iPad and who knows what else. It’s about change to the underlying infrastructure that will power Apple through the coming years.

It really is about significant societal change. A change to virtual technologies that are just being delivered on now. The cloud will evolve as the epicenter, as Steve Jobs envisioned it but to do that requires fundamental core technologies that can support that. In the delivery of likely IOS 7 and Mavericks these core technologies will be in place. They are now in our current products. But this future requires a lot of horsepower. And it requires a lot of substance to support it. IOS 7 and Mavericks will do that.

IOS 7 and Mavericks

I believe today is not so much about cool hardware as it is about transitional function. Transitional function is basically what moves us from one stage in development, at any point in history, to the next. IOS 7 and Mavericks “are the delivery products that will allow this.

To pull off such transitional function requires a new level of user friendliness so that people can adapt to not only changes at the appearance level but structural changes. If it’s not simple, it won’t be used. It must be simple. If it can be beautifully simple what more could anyone ask for. This is what Apple wants to deliver. Beautiful simplicity that is in reality incredibly powerful.

The Bedrock for any Kind of Cool Hardware Gadgetry

With IOS 7 and Mavericks in place, not only can transitional function be achieved but any kind of cool gadgetry required to enable that transition can be delivered. If the operating systems of IOS and OSX are powerful yet simple, the hardware is there and will be there to exploit it.

Vision and Reality Meet

Today I’m quite convinced that vision and reality will meet. It’s not long now till the keynote presentation is made. Soon we’ll see. However, it’s time. It’s time to move this boat a long. It is moving regardless. However, it takes the likes of an Apple to make this happen. It’ll be interesting to see. But if anyone can do it, Apple can.

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